You are competing with dozens of other vendors in the convention hall for the eyes of the consumers. Having the right booth design means people will head straight for your booth, and spend more time with you when they get there. Here are some tips for creating a trade show booth that will stand out and draw the attention of the attendees.
- Use brightly colored banners that can be seen as people walk into the convention center to get their immediate attention.
- If allowed, use LED panels with moving lights that catch the peripheral vision of people as they walk down the aisles.
- Position signs that display your products within sight of people as they start down your aisle. The goal is to get people to head straight for your booth instead of stopping at each booth along the way.
- As people come closer to your booth, they should easily be able to tell what products or services you offer and how they will benefit them.
- Use the trade show booth as a way to promote your brand by including your company name, logo and tagline on as much signage as possible.
Keeping the Consumer's Attention
Once a person stops at your booth, you need to keep them there long enough to have one of your representatives talk with them. Your staff will need to quickly determine if the person is right for your prospects list or if converting a curious onlooker to a paying customer at the booth is possible.
- Reduce the clutter in the booth by placing empty boxes and extra information out of sight. This keeps the consumer's attention on your products and staff.
- Any staff in the booth should be engaged with customers. Staff on breaks should take them away from the booth so as not to distract from the consumer.
- Set up interactive displays and slideshows on the booth's table to keep people occupied until your staff can get with them.
- If appropriate, always have a staff person in the booth demonstrating working with the product. As people gather at the booth to watch, others will join just to see what the others are watching. If you can maintain a small crowd in front of your booth, you'll gain the attention of people as they walk through adjacent aisles.
- Keep any giveaways just out of the reach of people so they will have to engage with one of your staff to get the item.
If you need a little help with your booth design, consider looking into websites of local specialists, such as http://www.arcandco.ca, in your search for a helping hand.